Roleofpackaging on consumerbuyingbehaviorpatan district. A definition and description of situations is offered, existing research is summarized, and implications for consumer research are considered. An international academic journal with a foundation in the social sciences, the jcb has a diverse and multidisciplinary outlook which seeks to showcase innovative, alternative and contested representations of consumer behaviour alongside the latest developments in established traditions of. A study on factors influencing consumer buying behavior in. This is an open access article distributed under the creative commons. Jcr research curations are free virtual collections of jcr articles selected to highlight an important consumer research topic. A new crystal ball to predict consumer and investor behavior agentbased modeling provides insights into the complex behavior of large groups of people, like consumers, voters and investors by. A study on factors influencing consumer buying behavior in cosmetic products a,h. Journal of marketing management and consumer behavior provides open access to its content and scholarly articles to make the research freely available to the public at no charge for supporting a greater knowledge exchange. Knowledge is developed due to buyer behavior analysis. A new crystal ball to predict consumer and investor behavior. List of books and articles about consumer behavior online. Consumer behaviour deals with the study of buying behaviour of consumers. International journal of scientific and research publications, volume 4, issue 9, september 2014 1 issn 22503153.
Senith 3 1research scholar,karunya university,coimbatore. Journal of consumer behaviour wiley online library. Information and consumer behavior journal of political. Since consumer behavior and its uniqueness reflect changes which have oc curred over the. According to consumer behavior study, the factors that affect decisions for purchase, usage and disposal of goods and services can be classified into four main groups. Recent journal of retailing and consumer services articles.
Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. Anthropological perspective and methods may be especially helpful in examining these issues. Situational variables and consumer behavior journal of. Moreover, a framework of moments that matter in consumer decisionmaking process and factors that influence them was elaborated for a possibility to influence consumer behaviour in favour of companys offers. Pdf the impact of values on consumer behaviour researchgate. Journal of marketing management and consumer behavior. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
An international academic journal with a foundation in the social sciences, the jcb has a diverse and multidisciplinary outlook which seeks to showcase innovative, alternative and contested representations of consumer behaviour alongside the latest developments in established traditions of consumer research. The submission of manuscripts is free of fee payment. All the activities of the business concerns end with consumers and consumer satisfaction. A definition and description of situations is offered, existing research is summarized, and. American journal of business education june 2011 volume 4. Proin gravida dolor sit amet lacus accumsan et viverra justo commodo. Article pdf available in journal of consumer behaviour 21. In a multi brand market almost every customer has his own individual pattern of purchases through time lawrence, 1966.
Method to examine the content of consumer behavior literature. Factors influencing consumer behavior and prospective. Journal of marketing and consumer behaviour in emerging. This paper aims to determine which of these variables carries the most importance in terms of effecting consumer behavior and which of these variables carries less significant impact. She is a key member of a team exploring how technology can be used to enhance the student learning experience.
Updated list of high journal impact factor customer behavior. She is a key member of a team exploring how technology can be. Effects of consequence quality and ratioschedule arrangements on staff performance. The perception of makeup for the elderly and the makeup behavior of. A study on factors influencing on buying behaviour of. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general. Ijisr is an open access journal that publishes papers submitted in english, but also in french, spanish and arabic. Journal of marketing and consumer behaviour in emerging markets. A theoretical approach to the influence of social class on. Factors influencing online and postpurchase behavior and. Jul 15, 2016 all the activities of the business concerns end with consumers and consumer satisfaction. Most downloaded journal of business research articles elsevier.
The most cited articles in the field and within each journal are also examined. The following is a list of the most cited articles based on citations published in the. Buyer behavior is the study of how consumers purchase. Recently published articles from journal of retailing and consumer services. Journal of international business research and marketing.
New research in consumer behavior from harvard business school faculty on issues including behavioral economics, brand loyalty, and how consumers determine the worth of a product. Abstract globally, the term, marketing is not a new phenomenon. No commodities can move from a production point to a consumption point without putting the marketing machinery at work. Brand image and consumer behavior brand image has been studied extensively since the 20 th century due to its importance in building brand equity. The behavior of consumer is temporary for short time not permanently. Information and consumer behavior, journal of political economy 78. Article pdf available in international journal of economics and business research 54. From may 2018 to may 2019, numerous jcr articles were picked up by news sites, blogs, and social media outlets. This will help marketers to focus on the right factors and achieve maximum benefit from their advertisement. How and when advertising can influence memory for consumer experience. The purpose of the research is how the factors of consumer behavior affect or influences the. The journal of socialomics is an academic journal hosted by omics international a pioneer in open access publishingand is listed among the top 10 journals in customer behavior.
Journal of consumer research jcr, journal of consumer psychology jcp, journal of marketing jm, and journal of marketing research jmr. To examine the content of consumer behavior literature, trace its evolution, and identify the main streams of research over time, a content analysis was first performed on the articles focusing on consumer behavior. Consamer behavior a substantial among of insightful criticism generated by consumer researchers can be recast in terms applicable to the entire. Let us understand the effect of psychological factors on consumer behaviour. Influencing the online consumers behavior pure research. Factors influencing online and postpurchase behavior and construction of relevant models. Consumer behavior in the literature, there are several existing consumer behavior models used to explain the significance for firms and marketers to appreciate and be able to create valued products or services with a view to respond to the wants of customers. The study of consumers buying behavior and consumer. This paper suggests that explicit recognition of situational variables can substantially enhance the ability to explain and understand consumer behavioral acts. Role of packaging on consumer buying behavior patan district global journal of management and business research volume xii issue x version i 50 2012 june.
Acton 2005 stated that the consumer purchase behavior is defined as consumer buying behavior which is consumed in order to meet the needs of consumers 8. Articles are curated by domain experts who identify links between jcr articles and assemble subjectrelated collections. The journal of marketing and consumer behaviour in emerging markets jmcbem is an open access journal. Citescore values are based on citation counts in a given year e. How do technology stores, particularly those owned by apple and microsoft, affect retail sales and market dynamics at malls.
This article applies mindset theory and research to the field of consumer behavior. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer. In the increasingly competitive world marketplace, companies need to have a deeper insight into consumer e b. One of the most important factors in marketing is segmentation. Consumer behaviour, buying behaviour abstract addressesone ofthefundamental issuesofemarketing.
The journal of socialomics is an academic journal hosted by omics international a pioneer in open access publishingand is listed among the top 10. An international academic journal with a foundation in the social sciences, the jcb has a diverse and multidisciplinary outlook which seeks to showcase innovative. Consumer behaviour articles management study guide. Many researches in the consumer behavior literature, have involved the attempt to understand why consumers purchase and what factors influence consumer. It is really important for marketers to understand what prompts a consumer to purchase a particular product and what stops then from buying it. The main objective of this study was to assess the relative importance of the labeling in packaging compared to other product. The impact factor measures the average number of citations received in a particular year by papers published in the journal during the two preceding years. Analyses the factors affecting the online consumer s behavior and examines how emarketers can in uence the outcome of the virtual interaction and buying. A consumer buying behavior is influenced by social, cultural, personal and psychological factors. The main focus of this journal is marketing, tourism and hospitality management, and consumer behavior. Retailer corporate social responsibility and consumer citizenship behavior. The goal of these curated collections is to allow readers to explore a particular issue in depth and garner a deeper. We are pleased to confirm that the journal of consumer behaviour is ranked as an a journal in the 2019 australian business deans council abdc journal quality list. The role of 6npropylthiouracil taster status and sex in food disgust sensitivity.
Consumer buying behavior ijisr international journal of. Consumer behavior towards decision making and loyalty to. Consumer behavior has been always of great interest to marketers. Please select some articles chapters to export citations. Consumer buying behavior presents a picture of complexity. Consumer behaviour jane priest is a teaching fellow at edinburgh business school and teaches parts of the oncampus marketing course, as well as the consumer behaviour elective by distance learning. Specifically, we suggest how a fixed or growth mindset may shape consumer product preferences, acceptance of brand extensions, trust recovery following product failures, as well as the effectiveness of advertising and marketing campaigns. Journal of consumer behaviour scimago journal rank. The study of consumers buying behavior and consumer satisfaction in beverages industry in tainan, taiwan. Consumer buying behaviour has become an integral part of strategic market planning. Which journal of consumer research articles are receiving significant attention online. He holds a masters of science degree in marketing at cran. Submit an article browse free sample issue get content alerts.